Along with eBay, Amazon.co.uk is one of the largest online marketplaces in the UK.
By using the Marketplace and now Seller Central programmes, sellers of all sizes have been able to increase their exposure and drive sales through Amazon, in some cases making millions of pounds per year solely through the site.
Amazon started as a venue for books alone, but swiftly expanded to become the largest UK marketplace for all media products, including books, DVDs, CDs Video Games and Blu-Ray. As the site grew more successful, the categories expanded to include a huge range of products in addition, including:
- Consumer Electronics
- Computers and Office
- Home and Garden
- Jewellery and Watches
- Health, Beauty and Personal Care
- Toys and Games
- Sporting Goods
- DIY and Tools
Your products are listed for purchase directly on the Amazon site, alongside offers from Amazon themselves and other retailers. This exposes your products to a huge amount of purchase-ready traffic, making Amazon prime retail space for e-tailers.
Once a buyer selects your product, they pay for it using their Amazon account and the order is transferred to you for confirmation and dispatch. The payments all go through Amazon’s payments system, a familiar experience which is another encouragement for shoppers to click “Buy”. Amazon takes a commission on each sale of between 7 and 25% based on product category.
Managing a marketplace of this size and opportunity can swiftly become a big drain on time, with repetitive tasks required at many stages of the sales process. This is where intelligent software tools can make your business more efficient. A solid pricing strategy is incredibly important when the prices of your competitors are displayed alongside yours.
At Sellermania, our aim is to help sellers sell more. We are marketplace sellers ourselves so we know the challenges faced by merchants every day. Our tool allows you to automate your Amazon Marketplace or Seller Central activities, saving you time, increasing sales and optimizing margin.