14/05/2009 7:30 pm - Sellermania, a service provider for Marketplace sellers of Amazon, eBay and PriceMinister, invented the software that allows merchants to gain the "buy box" on the Amazon site, the # l location on the first e-commerce site in France. The Buy Box allows you to sell more than Amazon on the Amazon site.
The Amazon “Buy Box”: The best placement on Amazon’s website
Two years ago, Amazon launched the "Buy Box" concept, in its Seller Central merchant program. Buyers who click the button "add to cart" add by default the merchant's product rather than the product sold by Amazon. This concept multiplies the merchant's sales by providing the best visibility on the site. The merchant then handles the item's delivery, rather than Amazon. Amazon takes a commission on the sale, and buyers can find items that Amazon does not necessarily carry in stock or offers with a lower price.
Amazon requires sellers to meet drastic conditions if they are to win the Buy Box:
Merchants who meet these conditions can get this top spot and usually see an immediate impact on their sales.
Sellermania helps merchants meet the criteria to get the Buy Box :
The software constantly analyses competing listings on Amazon and derives the best positioning that a sellers' should have for a sellers' listings.
1. Offer the best selling price for each item sold:
Sellermania constantly scans competitors’ items and allows the merchant to reprice its items so that its listings appear at the top of the list on the Amazon page, considering its margin requirements and pricing strategy. With the best price, the chances of the seller to get the buy box are significantly increased.
2. Offer the best possible service:
Ssellermania's software provides many features that help meet the required quality of service. Those features improve the reliability of the inventory and increase the speed of delivery:
Prices and competition are changing all the time on the Amazon website: Sellermania's software maximize sellers' potential to get the Buy Box, without effort.
Sellers on Amazon can sell more than Amazon
Until recently, Amazon kept the first buy box for itself, even if the site did not hold the item in stock. Now in its "Seller Central" program, eligible merchants may get a better positionning than Amazon on its own site. This feature is particularly interesting for video games sellers, where products are often out of stock, electronic products, appliances or toys.
"We are pleased to launch this service in the UK, France, Germany after several quarters of development in collaboration with technical teams from Amazon in Europe. This is a new opportunity to improve sales and those features enrich the service we have been providing to online sellers since 2006." Said Stephane Jauffret, Sellermania’s CEO.