Increase your margin:

  • Enter high bottom prices
  • Enter high wished prices
  • Fill in the following fields

This strategy increases your prices while remaining competitive and not going below your bottom price. If you are the only seller selling a particular product, you can ask for a higher selling price (top price), and if you are selling the same product as someone else and in the same condition your prices will be aligned.

Increase your turnover:

  • Enter bottom prices leaving a reasonable margin
  • Enter reasonable wished prices
  • Fill in the following fields

This strategy places your selling price 1 pence below the price of your closest competitor when your product is in the same condition, and £2 below if your product is in a worse condition. If your product is in a better condition, you may not necessarily want to increase your price in order to remain competitive.

Increase both your margin and your turnover:

  • Enter bottom prices leaving a reasonable margin
  • Enter high wished prices
  • Fill in the following fields

 

This strategy places your prices below those of your competitor’s, and increases your prices when there is no competition, or if your competitors have high selling prices.